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B2B Telemarketing: 3 critical success factors
In a recent B2B Marketing Magazine feature on Telemarketing, I was interested to see that 70% of respondents to a survey of 200 B2B Marketers said that the technique was either ‘critical’ or ‘very...
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Should marketers act like they own the business?
I’ve been in marketing for over a dozen years now in a number of different B2B sectors and businesses. One of the constant challenges throughout my career to date has been the variability in how...
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Stop! I’m not (sales) ready yet!
I’m becoming nervous whenever the phone rings at the office these days. Beads of sweat start to form on my brow. 2nd ring. No number showing on the caller ID. Third ring. It’s just flashing “BT”,...
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When moving marketing jobs, what qualities do you look for in a manager?
Having done a reasonable amount of recruiting for a broad range of marketing roles in my time, I’m used to defining what kind of candidate I’m looking for when briefing HR or a Recruitment Consultant....
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Thinking about B2B Social Media? Dot your i’s first.
I hear a lot of people ask about the relevance of social media in B2B Marketing. Normally these questions follow presentations by industry commentators that have contained high-profile, consumer...
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Sage: Trade Show Marketing how it should be done
I was at the Business Start-Up Show recently, a trade show with seminars and over 300 exhibitors targeting the small and start-up business market. I stopped by a number of stands that day, and although...
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Giving marketing a rebrand- step 1
This is the first in a series of three posts on a subject very close to my heart, ‘giving marketing a rebrand’, where I’d like to offer three steps which marketers can take to raise their profile,...
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Giving marketing a rebrand- step 2
Last week’s post on giving marketing a rebrand coincided with a piece on a similar theme in Marketing Week and was picked up and included in their Storify. I suggested that there are three steps...
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Giving marketing a rebrand- step 3
Ivory Towers (Photo credit: James F Clay) In previous posts on the theme of ‘giving marketing a rebrand’, I have suggested a number of steps marketers can take to raise their profile, credibility and...
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What’s your career game plan?
I was recently interviewed by B2B Marketing Magazine for a feature they ran in the January 2013 issue, entitled “Game Plan”. For those of you that aren’t subscribers to the magazine, I’ve included the...
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The role of trust in content marketing
Life these days can be so complex, we don’t make the time to stop and reflect*. In a recent piece in The Observer, Why the modern world is bad for your brain, Daniel J Levitin opens with “Our brains...
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